How To Use The Web To Get Customers To Your Business
[dropcap]T[/dropcap]oday, your website is probably the most important marketing tool available to you to you and your business. For the most part, the building and the design of the website will be a primary component in your overall visibility and the conversion of your traffic.
More than one type of effort must go into your website and your marketing campaign in order to raise awareness of your products or services. These efforts will work individually, but in concert with other efforts will bring you the greatest amount of new traffic and conversion to new customers.
Many diverse elements are a part of your visibility and of bringing traffic to your site. Among those things which may be a significant part of your website’s draw for prospective customers are these:
Your on-page SEO-inclusive of your meta tags, your page descriptions and your content, as well as alt tags on your images, the on page search engine optimization can conceivably make or break a website.
Your navigation is a part of the overall on-page SEO of a site that many people do not take into consideration. If your site is well laid out and navigation is clean and simple, your prospective customers can find what they are looking for readily and conversion is typically much greater.
Likewise the content should be keyword driven but not keyword stuffed, offering solid information to the people who are on the site. If the information is there and the products that go along with that information are well displayed, your traffic will readily convert to sales.
Google plus and other social media can also add to your visibility as well as to the credibility of your website and promote your business. The more that you use your Google plus account and link it to the articles which you have written, the more credible you become as an author if your content is well written. This feeds into your website traffic and your overall business.
Local Web Marketing-Particularly if you are in possession of a brick and mortar store or you only sell to a specific area, local web marketing is an important part of your overall efforts to market your business. Crafting a well laid out plan to market your business to local people and designing a social media and SEO plan for local web marketing will afford you a greater chance of converting in your local area.
In many cases, using social media as part of your local web marketing campaign and targeting customers on sites such as Facebook, Wooxie.com and Twitter who are in your immediate area will give you a marked boost in website traffic and in new customers.
Your website and your business can and will grow exponentially, your visibility will become far greater if you are aware of the whole package. Paying attention to every detail and creating a package that takes every aspect of your website health into account will help your business and your bottom line to grow much more rapidly.